06 May Helpful Tips to Improve Your Wide Format Printing Projects
A wide format printing project can include posters, brochures, graphs, and other physical materials that your business can use to spread your brand’s message. Take a look at these helpful tips from Arizona Business Equipment to improve your wide format printing projects.
Focus on Your Message
Research shows that the average person will form a first impression of a piece of advertising within seven seconds. You want your message to be succinct and clear in order for your audience to immediately identify the benefits of your business. Spend some time choosing the best phrasing for your materials before you move on to the printing stage.
Design for Wide Formats
When you design your project, remember the final dimensions of your materials. If your design has too little or too much negative space, it can create an unattractive sign that doesn’t catch the attention of your target audience. Many graphic designers recommend that you keep your ideas simple, especially for a wide format project, in order to lend clarity and brevity to your message.
Choose the Right Size
A poorly sized or formatted wide format project can appear unprofessional and unappealing to your potential audience. Before you print, be sure that your dimensions are correct, especially when it comes to your fonts. As a rule of thumb, you should multiply the viewing distance (in feet) by 0.034 to find out the best height for your font (in inches). You can also multiply the height of the text (also in inches) by 72 to find the perfect point size for your message.
Contact Arizona Business Equipment
You can rely on Arizona Business Equipment in Tucson, AZ, for all of your office supply needs. For more information on our professional services or to inquire about our wide format printer leasing program, call (520) 888-2679 or send us a message here.