24 Dec Top Reasons That Printed Materials Still Matter
In our digital age, it can seem like printed materials are becoming obsolete. However, there are still plenty of advantages that come from distributing printed items. Here are some of the top reasons that printed materials still make an impact on your client base.
Personal Touch
While many people make use of devices like tablets and e-readers, most consumers like to have a physical object with which they can make a tactile connection. After all, brick and mortar bookstores are still extremely popular, and your local deli still sells bundles of daily newspapers.
No Signal, No Problem
While electronic devices may be convenient for some, the fact of the matter is that they all require a power source or satellite signal to function. In situations where an electrical outlet or Wi-Fi connection is unavailable, devices are rendered useless. Meanwhile, your company’s catalog or brochure can be read anywhere, anytime.
Easy Access
You can save an image on your phone, but to access it you’ll need to scroll back through your device’s entire backlog. Printed materials, on the other hand, are much easier to revisit. A flyer or business card sitting out on the coffee table is sure to grab more attention than a website link a consumer has buried in their Notes app.
Front and Center
Most companies are eschewing printed materials for digital advertising techniques. This leads to an influx of internet ads that are easy for consumers to ignore. Printed materials put your business front and center. Rather than waiting for a client to search for your services online, you are delivering targeted materials to their doorstep.
Your company can rely on Arizona Business Equipment for all its professional printing needs, including printers and copiers that can produce colorful graphics and marketing materials. For more information on our wide variety of office services and equipment, call (520) 888-2679 or send us a message here.